Businesses must cut through the big data hype in 2014

BIThere is a lot of analytics and big data hype going around these days, but it is unlikely that every new technology or strategy for analyzing data will pan out.

One of the most hyped trends that began developing in 2013 — but may be doomed to leave organizations disappointed in the coming year — is the development of applications that allow users to run SQL-like queries against data in Hadoop systems.

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