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The Four Core Project Types: A Conceptual Foundation for Predictive Analytics

The vast majority of predictive analytics projects can be conceptualized as falling into one of four basic types, from which we can creatively combine the benefits of each to enhance our organizational performance.

When approaching an analytics project, many people immediately jump into preliminary analysis of available data and mentally begin to consider the application of a variety of techniques. Conversely, a review of the available literature in predictive analytics is awash in a sea of project types. In this article, we propose that the vast majority of projects can be conceptualized as falling into one of four basic types.

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