Marketing analytics to prove bond or bust with IT?

BIThe amount of data about a business’ customers and target customers that can be mined for valuable insights with marketing analytics tools is growing exponentially.

For many marketing departments, it sounds like a dream come true. At long last, they have at their fingertips the information they need to gauge — often in real time — the sentiments, needs, gripes and behaviours of those whose custom they court.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s