Articles Pulling Back The Curtain on P-Values (or How I Learned To Love Small Data) By Derrick Martins on May 25, 2014 • ( Leave a comment ) For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing, is decidedly small data. You take couple of alternative options (eg. ‘50% off’ v ‘Buy One Get One Free’ ) and try them out with a portion of your users. You see how well each one did and then make a decision about which one you think will give you the most return. Share this:Click to email this to a friend (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Tumblr (Opens in new window)Like this:Like Loading... Related Categories: Articles Tagged as: Business Analytics, Business Intelligence