Articles

How Amazon Uses Big Data to Boost Its Performance

Amazon pioneered e-commerce in many ways, but possibly one of its greatest innovations was the personalized recommendation system – which, of course, is built on the big data it gathers from its millions of customer transactions.

Psychologists speak about the power of suggestion – put something that someone might like in front of them and they may well be overcome by a burning desire to buy it – regardless of whether or not it will fulfil any real need.

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