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Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.

From manufacturers looking to gain greater insights into streamlining production to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results.

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