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What Exactly is “Big Data”?

Gaining insights into both structured and unstructured information to enable actionable Business Intelligence requires a focus on volume, velocity, variety and value.

The term “Big Data” is generally used to refer to data sets that have become so large and complex that they have become difficult to process using traditional database management tools. Capturing, storing and mining multiple large data sources for actionable business intelligence that can improve operations is a major challenge.

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