Articles

Big Data ROI: Making Better Decisions That Drive Community, Retention And Revenue

In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction.

Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he could guess state by state what the outcomes would be.

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