The big takeaway from a panel discussion on big data at the Dell Women’s Entrepreneur Network conference is to use data and analytics responsibly.
Companies need to understand how the data they gather impacts their customers. Wolken referenced a story in which Target mined its customer data and then sent coupons aimed at pregnant women to a teenager. The marketing outraged her father who complained. It turns out his daughter was pregnant but he shouldn’t have had to find out about that from Target, Wolken said.