Analyze, Decide, and Do: The transformation of analytics in retail

Initially analytics was about automation of business processes. Then it evolved into the intelligent driver of underlying business automation systems and processes.

“Over the last couple of years, we’ve observed two significant changes in analytics: information has become intelligent – it can be modified to fulfill the needs of every seeker, context and circumstance – and analytics has succeeded in ‘closing the loop’ and become truly actionable,” says Atul Jalan, CEO and Managing Director, Manthan.

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