Big Data 2.0

The first phase of big data (Big Data 1.0) was all about “getting it.” The more data we had, the better the targeting, measurement and insights capabilities we could attain.

The big data ecosystem has now reached a tipping point where the basic infrastructural capabilities for supporting big data challenges and opportunities are easily available. Now we are entering what we would call the next generation of big data — big data 2.0 — where the focus is on three key areas.

1 reply »

  1. Questions then are

    1) will data stop growing exponentially (like happens with most things)? Or will the next new innovation in CS and IT simply drive this further?

    2) Which Big Data tools (Hadoop or Mongo) will survive. Answer will depend upon their versatility in becoming Enterprise software and making the best of efficiency.


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