Articles

Using ‘big data’ to achieve success

It’s not information by itself that helps drive performance, but how it’s used that really matters.

Before getting caught up in the ‘big data revolution’, businesses must understand big data will not deliver valuable insights unless the organisation’s analytics are being managed properly.

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1 reply »

  1. Interesting stats – ‘More than 20 per cent of Twitter content relates to products and brands and a quarter of all Google search results for the top 20 brands are not company produced.’

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