You might think that Big Data’s only for the giants. So did these guys–once.
Business data has existed for ages. But mostly it just sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. Software from past decades helped only so much. Many such applications could work only with individual databases and were often costly and unwieldy to boot. Until very recently, such data could be used only by the giants.