Here are 10 rules to design great, simple, efficient, adaptive dashboards.
1. Decide which metrics should be included in your dashboard. Some metrics such as measuring the impact of sharing and likes, on email marketing campaigns, are not easy to estimate. Out-of-dashboard statistical modeling might be best for these sophisticated predictions. Some other metrics are easy to estimate with basic models, and can be integrated in the dashboard, using in-dashboard analytics and data science for predictions.