For many years now, the growth and maturity of e-commerce has posed an increasing threat to traditional retailers.
While many consumers prefer the experience of physically picking out an item at an in-store retailer, the swing to online is undeniable. According to ShopperTrak, during the holiday shopping season of 2013, in-store retailers saw foot traffic amount to only half of what is was three years prior. Meanwhile, e-commerce keeps growing. So how can brick-and-mortar companies level the playing field and stave off loss of market share from encroaching e-commerce companies?