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Three data warehouse trends to watch

Customer insights with big data come from multiple sources, and analysts need quick, direct access to data, according to BitYota’s Dev Patel in a Q&A with TechRepublic.

To derive the full value of big data analytics, an enterprise needs to have a refined and granular view of its customers — how they digitally interact with its applications and offers. To gain insights, an enterprise needs to be able to analyze unstructured and semi-structured data almost as quickly as it accesses the data.

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