How—and Why—CFOs Can Lead Business Data Analytics

Organizations collect virtually unprecedented quantities of data these days, from their own operations, supply chain, production process and customer interactions to sales and marketing data gleaned from mobile phones and the Internet.

Many CFOs and their finance teams traditionally have led and used data-driven analytics for strategic aspects of managing the business. By taking the lead to apply analytics to operational decisions as well, CFOs can strengthen ties throughout the business and expand influence outside core finance functions.

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