Articles

Big data benefits begin with business focus in analytical modeling

Big data analytics programs need a strong analytical modeling foundation to deliver the business benefits that companies are looking for. And that starts with tight ties between analytics teams and business units.

Mainstream business intelligence and analytics applications focusing primarily on retrospective reviews of data can provide organizations with valuable information about corporate performance, customers and business trends. But companies looking for competitive advantages over business rivals are increasingly turning their gaze to the future — and big data is broadening the scope of the predictive analytics they can do in order to see what’s coming.

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