On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data scattered across silos into one location.

The market is maturing rapidly. Marketing teams increasingly know what they want from their data. In fact, more and more marketing organizations aspire to do advanced analytics for deeper and more actionable insights. Yet results can be elusive.

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