According to new data from Facebook, about 15 million people have encountered the fundraising game.
Where did the ice bucket challenge came from? Since the beginning of June, the viral fundraising game has spread across social timelines and late-night talk shows. According to Facebook, more than 15 million people have posted, commented, or liked a post about the challenge. It has raised more than $2.3 million to support research to fight amyotrophic lateral sclerosis (ALS, or Lou Gehrig’s disease).