Articles

From Big Data to Deep Data

While big data has certainly opened up a whole new range of possibilities, I would like to suggest a distinction between surface big data and deep data.

 

Surface data is just data about others: what others do and say. That is what almost all current big data is composed of.  Deep data is used to make people and communities see themselves. Deep data functions like a mirror: it makes you see yourself–both as an individual and as a community.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s