Infinite Information But No Knowledge: Why We Still Can’t Grasp the Analytics We Have

The amount of pure, raw data that businesses can put to use is easier than ever to obtain and, undeniably, is one of the biggest competitive edges differentiating successful industry leaders today.

The business world of today is obsessed with data. In the 2014 IDG Enterprise Big Data report, research found that close to half (49%) of enterprise respondents have already implemented big data initiatives or have concrete plans to in the future, and organizations overall expect the amount of data they manage to increase by 76% over the next year. The data they’re talking about is what we mine at every step of the sales process from our customer’s search and buying patterns before they even discover our products, to their behavior on our websites with our content, to the sales calls and emails we send, or even the time they spend on social media and the support they ask for and we provide.

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