Q&A: Oracle India senior director Srinivasan Rangaswami on business analytics trends

Srinivasan Rangaswami, senior director, EPM & BI, Oracle India, says businesses are looking for highly customized; easy to deploy solutions and analytics is increasingly becoming part of every application – from ERP to HRM, CRM, customer experience, and supply chain management software.

Cloud based analytics is finding traction as customer concerns around security, compliance and quality of service are better addressed by SaaS providers. Big data on Cloud offer cost benefits and speed of deployment and the model is finding resonance especially among small and medium enterprises. By deploying business intelligence solutions on a cloud based computing architecture, organizations can analyze their data and take informed decisions in a timely and cost effective manner.

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