Business Intelligence 102: It’s Come a Long Way, Baby

Business intelligence has come a long way, baby. Among other advancements, BI can be used to create dashboards with information about critical success factors or key metrics.

An early insight of business intelligence was that it could allow businesses to cost effectively segment markets instead of treating customers and prospects as one-size-fits-all.  Data mining, analytics, social media data analysis and ad-hoc query support — they all aim to produce, and frequently do produce, new ways to more finely segment the market and more accurately describe the customer, even to the point of customizing the sales process and solutions delivered to each individual customer.  Hence the frequently used term for the goal of customer BI: serving the “customer of one.”

Author: Wayne Kernochan

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