Take a look at Google, Uber, Amazon or Airbnb. All of them are utilizing big data and data scientists to derive business insights and making quantum leaps in their respective business models.
The trouble with many companies today, however, is they don’t know or fully understand how data science can benefit their business. Even the definition and utilization of big data itself can be a mystery to many, because of the confusion caused in the marketplace by all the “big data solutions”.
Author: Kristen Paral