Whitepaper: Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence (via sas).

Digital-savvy consumers today have high expectations when it comes to how brands interact with them. For example, they
expect that the companies they engage with and buy from understand their preferences – regardless of the interaction channel. They expect them to provide a nonintrusive, yet personalized experience that adds value every step of the way.

Source: sas.com
Author: Suneel Grover