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Similarities and Differences Between Predictive Analytics and Business Intelligence

The similarities of BI and PA are points I’ve tried to make in talks I’ve given at eMetrics and performance management conferences.

I’ve been reminded recently of the overlap between business intelligence and predictive analytics. Of course any reader of this blog (or at least the title of the blog) knows I live in the world of data mining (DM) and predictive analytics (PA), not the world of business intelligence (BI). In general, I don’t make comments about BI because I am an outsider looking in. Nevertheless, I view BI as a sibling to PA because we share so much in common: we use the same data, often use similar metrics and even sometimes use the same tools in our analyses.

Source: smartdatacollective.com
Author: Dean Abbott

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