Interviews

Q&A: Big data drives better decision making

A new report by the EIU suggests that predictive analytics is driving better results for growing firms. We talk to APT’s Rupert Naylor about the report’s big takeaways for tech decision makers.

Enterprises should not be asking whether they have the data, APT’s VP of client services Rupert Naylor said in a telephone interview with TechRepublic, but how to best analyze it and make better sales and marketing decisions. Applied Predictive Technologies (APT) is a cloud-based predictive analytics software company headquartered in Washington, D.C.

Source: techrepublic.com
Author: Brian Taylor

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