For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration.
In that time, we’ve tracked dramatic changes in attitudes. The headline: today, 69 percent of CMOs say that they need to align and interact with IT on their strategic priorities. (Contrast this with 56 percent in 2012.) And 83 percent of CIOs say that they need to align and interact with Marketing. (It was 77 percent in 2012.)
Author: Mike Sutcliff