Articles

Ex-Merrill Lynch Banker Uses Big Data to Save U.K. Pubs

Noah Bulkin is not the man you’d expect to be pouring your next pint of ale.

The Oxford-educated Bulkin, 37, spent 15 years cutting deals as a mergers & acquisitions banker for Merrill Lynch and Lazard Ltd. before leaving last year to start his own pub company, Hawthorn Leisure Ltd. He’s acquired hundreds of struggling pubs and plans to turn them around by tracking everything from the price charged for beer to daily sales fluctuations to customers’ drink preferences.

Source: Bloomberg.com
Author: Matthew Boyle

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