People who are able to analyze large amounts of data to discover behavioral triggers are among the most in-demand workers today.

Christian Rudder, co-founder and president of the IAC/InterActiveCorp.’s OkCupid, caused a stir recently when he responded to Facebook  news feed controversy with some no-regrets comments about the dating website’s own experiments on its customers.  Both flaps involved engineers tweaking code to change the core experience of users. They also shed light on a little-known but increasingly important role in the tech world: the data scientist.

Source: wsj.com
Author: Elizabeth Dwoskin