The projected backlash or sentiment of disillusionment which accompanies virtually every technological innovation has manifested itself in terms of Big Data, with the growing movement towards Small Data.

An analysis of the spreading Small Data phenomenon in the wake of increasing adoption of Big Data reveals that these concepts are by no means mutually exclusive. In most instances they utilize the same technologies and share the same data sources and apps.

Source: dataversity.net
Author: Jelani Harper