Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast.
It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have any practical business application. Marketers may be wise to instead look at smaller, more function specific data segments.
Author: Daniel Gutierrez