Infographics

INFOGRAPHIC: 12 Big Data One-to-One Marketing Myths

Big Data has a lot of potential for true personalized one-to-one marketing.

Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the ‘Data-triangle’, can provide you with valuable customer insights.

Source: smartdatacollective.com
Author: Mark van Rijmenam

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