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Five Steps to Achieving Data-Driven Marketing

Today, fewer than 10% of companies use their data in a systematic, strategic way. But that will change: 71% of marketers plan to implement a big data analytics solution in the next two years.

As web analytics matures into digital analytics and the well-trusted techniques of database marketing are increasingly embraced by digital marketing, marketers are now able to exploit detailed data to gain individual customer understanding and drive better, more relevant customer interactions.

Source: adage.com
Author: Katharine Hulls

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