Indian School of Business’s Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.

Using ‘predictive analytics’ to exploit customer data is within the reach of more organizations than ever before – whether ‘big data’ or just the data we hold. For retailers particularly, analytics that predict the future could be a dream come true.

 

Source: iedp.com
Author: Galit Shmuéli