Beyond Big Data: Why Human Interpretation Still Counts

An effective marketing strategy needs to combine Big Data and technology with strong human interpretation. 

Many companies boast that they are “data driven,” and rely heavily on customer information gathered from a variety of sources.  But if you blindly follow that data, you’ll miss the motivations behind it — the human emotions and factors that drive customers to make the decisions they do. This is where intuition and interpretation come into play, a concept that online marketing firm Wpromote calls “intuitive search intelligence.”

Author: Nicole Fallon

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