An effective marketing strategy needs to combine Big Data and technology with strong human interpretation.
Many companies boast that they are “data driven,” and rely heavily on customer information gathered from a variety of sources. But if you blindly follow that data, you’ll miss the motivations behind it — the human emotions and factors that drive customers to make the decisions they do. This is where intuition and interpretation come into play, a concept that online marketing firm Wpromote calls “intuitive search intelligence.”
Author: Nicole Fallon