Prescriptive Analytics: The Next Leap

Analytics is the discovery of meaningful patterns in data. While it is not new, we’re going through a renaissance in data science and technology in business analytics.

What started as Descriptive Analytics, using data to build reports and dashboards to present it in a more consumable way, grew to Investigative Analytics to answer the ‘why’ question, has matured into Predictive Analytics, with historical data, models and algorithms to predict the future outcomes.

Author: Rahul Sachdeva

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