The Recommendation Engine: Using Big Data to Improve Mobile Banking Applications

Credit union members are being conditioned every day to expect more personalized information at their fingertips through all aspects of their lives. This information expectation will soon, if not already, be a top strategic priority.

Mobile banking is growing at an explosive rate as financial institutions and their members realize its convenience and potential.  To keep up with demand, financial institutions are focusing investments on mobile banking rather than opening new physical locations. 

Author: Austin Wentzlaff

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