Big data enlisted to plot and predict career path

Remember those school or college careers department computer print-outs of suggested professions to which we might be suited? 

Typically, they were treated by the recipient with scepticism, if not a little mirth. Despite being based on a multiple-choice questionnaire on a person’s interests and likes, they seemed to arrive at a range of options that often bore little resemblance to how the users saw their careers panning out.

Author: Sue Weekes

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