Google Just Made Big Data Expertise Much Tougher to Fake

For the last five years or so, it’s been pretty easy to pretend you knew something about Big Data. You went to the cocktail party grabbed a drink and then said “Hadoop” over and over and over again. 

Well, Google officially put an end to the good times this week. During some talks at the company’s annual developer conference, Google executives declared that they’re over Hadoop. It’s yesterday’s buzzword. Anyone who wants to be a true Big Data jockey will now need to be conversant in Flume, MillWheel, Google Cloud Dataflow, and Spurch. (Okay, I made the last one up.)

Author: Ashlee Vance

2 replies »

  1. That’s just silly. Anyone who knows anything knows Hadoop is just a colloquial word for the more impressive ecosystem of technologies and not outdated Hadoop MapReduce (or just-about-functional HDFS) and in conversation it’s very clear when you meet an expert – or don’t in most cases. This story doesn’t mention anything that actually contributes to separating the chaff from the wheat. Also, who cares about those technologies, Flume is the only one that’s even potentially relevant to most people and it’s a minor component, everything else Google does is mostly irrelevant since it’s not open source distributed widely used software that can be applied in other enterprises. Then vendors want you to use their Cloud for their own repeatable profits – which is long term suicide for customers in Big Data.

    Liked by 1 person

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