7 Essential Principles of Data Analysis

Advances in software, inexpensive data storage, and lightning fast processing power has led to an explosion in the popularity and availability of data analysis.

“Big Data” has become a catch-all term for the limitless potential that data analysis offers businesses. Somewhere along the way, the mechanics of analysis using tools has displaced the business principals that should guide that effort.  Over many years, I have cultivated a list of 7 guiding principles for data analysis that I have shared below. Even though the tools we use on a regular basis have changed, the application of these principals has remained relevant.

Author: Jarrod Voth


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