Unless you grew up in a small town or are over 70 years old, most of us don’t know what it is like to walk into a shop where they know your name and what you are likely to purchase.
Now, with big data, businesses can know us better than the neighborhood barber. Companies analyze data to understand what customers want and how to get it to them easier. Forget the local waitress knowing your name and how you take your coffee – big data can tell companies far more intimate details so they can tailor their approach to fit your needs.
Author: Kalie Moore