Articles

Build a Better Big Data Recommendation Engine

Over the past few years, retail customers have come to expect relevant product recommendations as an essential part of the shopping experience. Marketing interactions should be helpful and time saving, not generic, out of context, and annoying. 

Shop at online retailers such as Amazon or Bluefly and you think they are inside your head as they present and recommend products relevant to you. This is an exponential improvement over the traditional psych-demographic profiling and targeting of the “old world.”

Source: data-informed.com
Author: Elliott Cordo

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