Data shift: How big data continues to impact organisations

Text data is becoming an increasingly important source of information and intelligence for companies nowadays. 

With the current range of analytics tools that are available in the market, organisations are being empowered to make sense of such unstructured data in ways previously not possible. “Text is the voice for customers in many ways. It’s an area where we’ve been seeing a lot of companies focus on lately as it helps them to better understand customer requirements,” says CTO Deepak Ramanathan.

Author: Susanna Khoo


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