General Motors, one of Detroit’s big three carmakers, is a large multinational with over 200.000 employees and the company is present in 157 countries. They design, produce, market and distribute vehicles in 10 different brands, including Chevrolet, Cadillac and Opel.
General Motors applies Big Data in several, innovative, ways. Ranging from telematics within their cars to using Big Data to develop 360 degrees customer profiles in order to predict sales. Basically, GM has been turned into an information company, which happens to make cars.