To Achieve Big Data’s Potential, Get it Into the Boardroom

To get the full business value from big data, companies are focusing less on the three Vs of big data (volume, velocity, variety) and more on the four Ms of big data:  Make me more money!

A recent Forrester study by Brian Hopkins and Fatemeh Khatibloo highlights the critical role of a business-centric focus in the big data discussion. Hopkins and Khatibloo argue that technology-focused executives within a business will think of big data as a technology and fail to convey its importance to the boardroom.

Author: Bill Schmarzo

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