Marketing IT In-House: Good News Is Not Enough

Spreading the good news of BI requires marketing language. Good news by itself is rarely enough to move people to action.

Good news needs to be packaged with a kick in the pants because people have to be motivated to action even when news is good. Not only does a BI proposal face formidable budget restrictions, but most users are scared to death of the damage the latest “advancements” can do to productivity and work flow.

Author: Max T. Russell

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