Spreading the good news of BI requires marketing language. Good news by itself is rarely enough to move people to action.
Good news needs to be packaged with a kick in the pants because people have to be motivated to action even when news is good. Not only does a BI proposal face formidable budget restrictions, but most users are scared to death of the damage the latest “advancements” can do to productivity and work flow.
Author: Max T. Russell