Big data is about more than just business. It holds potential to address social problems and improve the lives of people around the world.
The best developers generally stay with a company when they believe strongly in its mission. Many of my colleagues deeply relate to what we do for a living — in fact, several of my teammates see themselves as evangelists for our technology and services because they have also been victims of identity theft, online fraud, or shady mortgage brokers. These personal experiences motivate them to solve problems and work toward protecting consumers’ personally identifiable information. For these colleagues, it’s not about the so-called big data revolution; it’s about simply making a difference.
Author: Vijay Raghavan