Analytics Vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

Creating an impactful marketing campaign can be a tricky balancing act. On one side, there’s analytics. Consumers leave a data trail with information about almost all of the choices  they make and actions they take. Searches, purchases, sharing—all can inform a marketer’s efforts. “Analytics, for a marketer, is fundamentally used to figure out what customers want and need,” says Matthew Greitzer, COO of Accordant Media, a programmatic media-buying company. “Analytics help marketers figure out where to make investments and up their spend.

Author: Natasha D. Smith

2 replies »

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